Afternoon all! If you are newly engaged, or still wedding dress shopping then your next port of call after reading this post is to book an appointment at new Oxfordshire based bridal studio, Black Swan. If the allure of the river and Alice Temperley isn’t enough already then read on to find out more about Chloe and her new venture.
Tell us a bit about yourself
I’m a northerner now based in the Wallingford as I met my lovely partner Phil so I upped sticks and we set up home in the very beautiful Oxfordshire. I’m a cheese junkie, Long Island Iced Tea fanatic and mum to an ageing Staffordshire Bull Terrier rescue dog called Mac.
How have you ended up opening a bridal shop
I spent 20 something years in the corporate world working in banking and telecommunication. For years I always day dreamed about putting my skills into bridal fashion and retail. Last year while on holiday in Los Angeles I decided to chase my dream and I’m making my ambition a reality.
Why ‘Black Swan’?
We are the bridal studio that caters for the confident, edgy, modern bride who was born to stand out, like a black swan in a river of white swans. The Black Swan Bridal Studio specialises in premium wedding dresses. We attract brides who are confident, with their own sense of style and want to stand out from the crowd. Our bride wants the dress of her dreams, not someone else’s – She doesn’t have to ask herself if she can pull something off, she just does!
Who are your favourite designers and styles of dress?
When I handpicked our collection, I was drawn towards dresses that have personality, individuality and oodles of WOW factor. I was over the moon when my favourite dress designers agreed to work with me, our collection includes the British icon Alice Temperely, Australia’s Karen Willis Holmes and Gemy Maalouf from Lebanon. Not to mention accessories from Lindsay Marie Designs who you may have seen in Kleinfelds. I adore modern, stand out dresses with an underlying edginess.
What are you most excited about for Black Swan Bridal Studio
Starting your own business is always going to be exciting (and nerve wracking) but I believe I’ve curated a collection that showcases some of the very best designers in the business and I’m really excited to share them with my customers and see them work for real brides.
What makes the Black Swan experience different and what should brides expect?
We can’t wait to welcome everyone into our little slice of riverside heaven. We’re located in a gorgeous Grade II listed building that’s devoted entirely and exclusively to our bride. We don’t sign up to the drama and stigma of wedding dress shopping. As a Black Swan bride, you have the entire studio to yourself – to enjoy a relaxed, fun and five star appointment with your guests. We focus on your journey to finding our bride’s dream dress. We are more than just a a shop. We offer an exclusive experience for those women who want something different. Oh and have we mentioned the river!
You can see more of Black Swan Bridal and what they have to offer on their pretty website. Their studio is not only welcomed in Oxfordshire but beyond. I can’t wait to hear your wedding shopping stories!! You can also see behind the scenes and views of that gorgeous river on their instagram @blackswanbridalstudio.
Black Swan Bridal Studio is a partner of SYGM and I can’t wait to go on this journey together with Chloe!