Aveda Tulasara Skin Care Launch |UK Wedding Blog

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So on Wednesday I headed to Estee Lauder HQ in super sunny London for the launch of the new Aveda Tulasara skincare range. These are products whose formulations based on the ancient ideas of Ayurveda, principles of balancing the mind, body and spirit. So what does this mean in real terms for skincare? Products to help the skin to be calm, balanced and stress free. And there’s also one super cute facial brush which isn’t like anything you’ve seen before.

Tulasara – Sanskrit for “Moving Toward Balance”

This skincare range is designed to be an experience – from the smell, to the tactile application techniques, to the feel of the products, these products aren’t designed for super quick and super easy – more to take a few moments out of your day to concentrate on yourself away from external drains and stress, which I can totally get on board with. I always encourage my face-wipe-and-go clients to spend time and effort on themselves once or twice a day, and skincare is a great way to do that. It’s not just about the potential results  you may see, but more about a tiny bit of breathing space once a day to drag us away from work, iPhones, housework, whatever. These products are designed as a “ritual” to help to add hydration and glow to the skin.

So what’s the deal?

The range consists of ~

~ The Tulasara Radiant Facial Dry Brush (£27)

~ Tulasara Radiant Oleation Oil (£38)

~ Tulasara Concentrates in Firm, Brighten or Calm (£45 each)

Aveda have created the “Awakening Ritual”, a routine which begins with the Facial Dry Brush, which fits easily into the palm of your hand and has soft, rounded peaks to help to exfoliate and lift to brighten skin and firm. For this you are advised to use sweeping motions across the face, neck and chest to help with lymphatic drainage (which can contribute to puffiness) and to sweep away dead skin cells. You use this alone, and before skincare but after cleansing.

I can’t say it had ever occured to me to dry brush my face (I do try to do my body to aid circulation) and I was a little nervous I’d be red after using this as my skin is super reactive to any kind of pressure, but surprisingly I wasn’t – it is firm but with the smooth shape of the bumps and the compact nature of the brush pile it isn’t abrasive at all, very different from a body brush. Realistically this isn’t something even I’ll do every day, but I think a couple of times a week on is realistic, on”bath nights” or “skincare nights” {everyone has those right? Through door, makeup off, apply ALL the products?}

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After brushing you apply the Oleation Oil – a little different to other facial oils in that you remove it after at least four minutes, so in theory it’s a little like a mask. Made up of 6 naturally derived plant oils including sesame, sunflower, jojoba, rose hip, apricot and sweet almond, this has a slippery texture ideal for facial massage (something I mentioned a while ago that I was getting into, after watching this Lisa Eldridge video).  You then cleanse once it’s been on for a few minutes, and your skin should feel and look radiant and supple. This smells gorgeous, and feels lovely on the skin – I’ve mentioned before I’m a huge fan of oils for cleansing and hydrating, and love that this is a new use for them.

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The final products in the routine are the Concentrates, which are essentially serums – three available, each designed to address a specific skin concern. These are each 97% naturally derived, dermatologist tested and non acnegenic, and all contain organic ginger extract, an anti oxidant to protect skin. Three to choose from ~

Firm {Lines and signs of aging}

~ Potent, biofermented peptide helps to provide a firmer, more lifted, more lineless appearance

~ Ayuverdic Plant extract to tighten skin, and Safflower oleosomes to maintain skin’s moisture

Bright {Dark spots, pigmentation, uneven skin}

~ Liquorice root extract to reduce discolouration and provide more even looking tone

~ Molasses Extract to reduce appearance of dark spots, and Glucosamine to improve radiance

Calm {Redness and irritation}

~ Instantly soothes skin

~ Each bottle contains more than 10,000 red raspberry plant stem cells known for their renewing power

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The Verdict

Everything feels and smells spa-ready and super beautiful – the products feel rich but not overwhelming, the oil slippery but not greasy and if you find grainy exfoliators too harsh for your skin this brush may be just what you are looking for. The serum I’ve used for the last couple of days (I have Firm) so far too early to see any results, but it sinks into skin quickly. I’m keen to try Calm as I have a lot of anti aging products but nothing to soothe my occasional redness. The packaging is different and I love the clean designs. This is my first experience of Aveda skincare and I think this range is great for those who like to indulge in a tactile, indulgent skincare routine. It’s not cheap – I imagine the prospect of spending £27 on a facial brush might not thrill some people, but being a makeup artist I know how much difference a good brush can make, and I think this is exactly the kind of thing I’d subsequently be drawn too!

Emily x

*Contains press samples

 

 

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