Stationery Week – Heart And Design

facebook-profile-picture By Phoebe

Website: www.HeartandDesign.co.uk
Email: info@HeartandDesign.co.uk
Facebook: www.facebook.com/HeartandDesign


Stationery style/what you can offer?
We have a range of modern & elegant stationery designs for weddings and civil partnerships. Our designs are available in a choice of colours, can be printed on to white, ivory or cream card and we stock a range of 32 coloured satin ribbons which customers can choose from.  This enables our clients to easily customise any of the designs to match their schemes. 



We are also happy to work with clients to alter the designs or colours to suit their requirements.


Each of our design ranges has 3 three styles of invitations:


Booklet invitations – these invitations have 8 pages inside (one of which is a perforated RSVP slip) which enable couples to give the guests lots of information about their special day such as directions to the venue, overnight accommodation details, a running order for the day etc. in one neat booklet.


Luxury Invitations – These are folded invitations, which from the outside look much the same as our booklet invitations, however internally they have a standard insert with space just for the invitation wording.


Flat Invitations – These postcard style invitations are great for couples on a tight budget as they are priced at just £1.35 each.


Many of our clients use the booklet or luxury invitations for their day invitations and then save a few pennies by using the flat invitations for their evening invitations.





Where does your inspiration come from?
Often the inspiration for our designs comes from our clients and some of our most popular ranges came about after chatting to clients about what they were looking for.  A great example of this is our Peacock Feather range – the idea for that range came from chatting to a couple who came to see me at a wedding fair. I created the new range for them, they loved it and it is now becoming one of our most popular ranges!  I’m happy to receive any kind of request from couples if they don’t see exactly what they want on the website as it often leads to new ranges or amendments to existing styles.  



Once I have an idea for the theme or style for a new design I spend time browsing my collection of design books for images or layout ideas I’d like to incorporate.  I also find home interior magazines a really useful inspiration source as they have great ideas for colour schemes and also help me keep up to date with the latest trends.  


The actual design process usually involves me doing lots of doodling and playing around using my design software until I have an image I like.  I always design the invitations first and then the rest of the range develops from there.



Any tips on wording etiquette?
I am firm believer that couples should use whatever wording they feel suits them and their day and not to feel duty bound to do something in a particular way purely because etiquette dictates that’s how it should be done. 


However, I know it can sometimes be difficult to come up with wording from scratch so I have a range of suggestions on my website ranging from formal through to casual to help give clients some inspiration.  There are a few things I know can upset some people and I do occasionally advise clients that they may want to rethink something, often this will involve  the best way to include information about gift lists (or cash alternatives!) within the invitation wording.


At the end of the day if a client is adamant that they want their wording in a particular way, it’s their stationery and they get it the way they want!





Any tips to those thinking of DIY stationery?
Firstly, if you are planning to make your own stationery for budget reasons start by shopping around to see what you could buy within your budget. Many stationers have budget ranges (myself included, our invitations start at only £1.35 each) and so you could be surprised and find something you love within your budget.


If you are determined to go ahead with making your own, allow yourself a LOT of time to do it in, keep your design as simple as possible as it WILL get tedious when you have a whole batch to make.  Have plenty of spare materials for when things go wrong (or if you need to make a few extras at a later stage) and be prepared for tears at least once along the way.  


Oh, and don’t rely on your word processor’s spell checker –always get someone else to double and triple check your spelling and grammar before you print everything out!



How far in advance should you order?
We are different from many stationers in that we keep all of our materials in stock and so only need 4 weeks to produce an order and often turn them around much quicker (our record is 1 day between order and despatch!)


We encourage clients to order their stationery in stages as they need it, so generally that would mean save the dates first, then invitations, rsvp cards and info cards and finally their reception stationery such as place cards, table plan, guest book etc.  


Should clients run short of anything, we are always happy to produce any extras they need at a later date.


There are no rules as to when couples should send their invitations – we have had clients send them out anywhere between a year before up to 2 weeks before!  



Trends for 2011? 
Wedding stationery trends tend to follow many of the fashion and interior trends so I have noticed a lot of vintage inspired and typographical based designs are appearing on the market and I think these will continue for a while.


Classical designs are always popular, our Monogram design has consistently been one of our best selling designs for the last few years.


In terms of colours – black and white is still very popular, as is purple.  Pink is always a favourite wedding colour, and this year couples are going for deeper fuchsia / magenta shades rather than the softer baby pinks.



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